We engineerbetter behavior.
A product studio building interactive apps that turn productivity and well-being into something you actually want to do. Real software, real platforms, one obsession — making good behavior feel like play.
- COYL
- UniHodl
- Elvera
- Rekkn
- Chief of Staff
- The Big Talk
- Sentiment
- REDFLAG
- Dorea
- SIDEKICK
- Future Enterprises
- COYL
- UniHodl
- Elvera
- Rekkn
- Chief of Staff
- The Big Talk
- Sentiment
- REDFLAG
- Dorea
- SIDEKICK
- COYL
- UniHodl
- Elvera
- Rekkn
- Chief of Staff
- The Big Talk
- Sentiment
- REDFLAG
- Dorea
- SIDEKICK
- Future Enterprises
- COYL
- UniHodl
- Elvera
- Rekkn
- Chief of Staff
- The Big Talk
- Sentiment
- REDFLAG
- Dorea
- SIDEKICK
The thesis
We don't make apps that demand discipline. We make discipline disappear.
Behavior, not features
Most software fights for your attention. We design products that give it back — turning goals, habits, and decisions into systems you want to return to.
Play is the interface
Productivity tools fail because they feel like chores. We borrow the loops, feedback, and stakes of games to make the right action the fun one.
One studio, many shots
Each app is an independent bet on a better life — but they share a spine of design, engineering, and taste. We ship, learn, and compound.
The portfolio · 10 products
Ten bets on a life well-played.
Independent products, one house of design and engineering. Each one built to change a specific corner of how people live.
- P—01Launching 2026
Behavioral interrupts
COYL
An AI that catches you in the act and redirects the moment — before the habit wins.
Inside the studio→ - P—02Live
Agent handoff
UniHodl
Decision continuity for the AI era. Your choices survive the handoff between you and your agents.
Inside the studio→ - P—03In development
Identity synthesis
Elvera
Rehearse the person you're becoming. A studio for the identity you're building toward.
Inside the studio→ - P—04Coming soonRK
Self-reckoning
Rekkn
Turns the goals you keep avoiding into a game you actually want to play.
Inside the studio→ - P—05In developmentCS
Commitment OS
Chief of Staff
Run your commitments like an operation. Nothing you promised quietly slips through.
Inside the studio→ - P—06Beta
Practice for real life
The Big Talk
A flight sim for the conversations that matter — plus a live marketplace for expertise by the minute.
Inside the studio→ - P—07In developmentSE
Relationship engine
Sentiment
Coverage for the people who matter. Never let an important relationship go cold again.
Inside the studio→ - P—08Beta
Scam radar
REDFLAG
Consumer-grade risk detection. Spot the scam before it spots you.
Inside the studio→ - P—09Rebuilding
AI gifting
Dorea
Thoughtful gifts, handled end to end — from the idea to the doorstep.
Inside the studio→ - P—10In developmentSK
Live & play
SIDEKICK
Turns livestreams into games you can win — a participation and commerce layer for going live.
Inside the studio→
Work with us
Have a bet worth making?
Founders, operators, investors, and the relentlessly curious — tell us what you're building or backing. We read every note.
Partner. Co-build a product on our studio spine.
Invest. Back the portfolio or a single bet.
Join. Designers and engineers with taste.